Still no permission to use this word

You know what this is? This is the world famous sugar with a name that cannot be uttered without permission! Imagine this conversation:

Me: You make cendol?
You: Yes, but it doesn't taste very nice.
Mr: That's because you haven't used enough santan and sugar.
You: What sugar?
Me: That sugar, lah! But I cannot tell you.
You: Why? Is it a state secret?
Me: Not exactly, but we are not allowed to use its name anymore.
You: Why?
Me: Because we have to get permission first.
You: From whom?
Me: From the Chief Minister of that state.
You: Why?
Mr: Because it is THE LAW, that's why...

(Picture stolen from virtualtourist.com)