Firefly operating from the LCCT or what?

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I've just received a very cryptic message from Firefly Airlines that from 15 Oct 2009, they will be at the LCCT. That was all it said, so it was very mysterious, actually.

Why should Firefly want to be at the LCCT? Fly from there? If so, then my opinion is that it is not a wise move. Firefly prides itself as a community airline and it is a success operating from the Subang airport. They already have a very big niche market in the country and they don't need to operate from the LCCT, if that's my interpretation of the Firefly message.

They don't need to compete with AirAsia on this point and if they do, I would foresee that they will lose a lot of goodwill and their present custom. People use Firefly because they are near to all points in Kuala Lumpur and Petaling Jaya.

Moreover, I find the journey from the LCCT to KL Sentral to be a big bore either by the shuttle buses or taxis. If people need to go to the LCCT, they may as well book themselves with Malaysia Airlines and travel with better comfort than AirAsia. If people can travel by Firefly, they can well afford Malaysia Airlines. There's not much difference in the fare.

But like I said, the message from Firefly is very cryptic. Maybe they'll still operate from the Subang terminal. Maybe their presence at the LCCT is limited to opening a ticketing office. Maybe there's nothing to be upset about with them. We'll just have to wait and see come three days' time.