I don't know whether you'd consider this to be a betrayal of one's ideals but the owners of the Switch outlets that sell the full range of Apple products in Penang have now opened this Sony shop at the Queensbay Mall in Bayan Lepas. The shops are barely a hundred metres apart.
I suppose the two businesses complement one another because some consumers like Apple products and some others prefer non-Apples. Consumers will be pointed to the other outlet for an alternative choice. In business, practicality comes first and the most important consideration is to think about your bottom line.