Since he arrived on loan from US club LA Galaxy, AC Milan have not lost a game. In fact, Goldenballs is so looked on as the Italian team's lucky talisman that they are urging him to remain in Italy.
According to The Sun, Italy is a superstitious country. People touch things for luck and the players are doing the same with David Beckam's bottom. He is seen as lucky.
Goldenballs has evolved into Goldenbuns :-)