It's all about the environment, see? If you haven't heard about Ed Stafford, now is the time to know. He is making a big, big environmental statement with a feat of incredible human endurance.
I've been following the blog of this man for some time now. No one has ever tried what he is attempting, which is to walk the whole length of the mighty Amazon River, the longest river in the world.
As I write this, Britton Ed Stafford is just hours away from completing a two-and-a-half year trek from one of the sources of the Amazon River high in the mountains of Peru, hacking through and surviving the virgin jungles of South America, to an anticipated arrival at the river's mouth opening out to the Atlantic Ocean at Maruda in Brazil, where he'll jump into the sea as a symbol of journey's end.
Do try and read Stafford's blog from start to finish here.